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OUR STORY

Antoine Franc was founded by two best friends with a desire to create a brand that focuses on the experience, while combining exceptional and timeless products for the modern generation. Luxury for the generation of now isn’t about continually buying pieces of fast fashion, it is about the brand, the detail, and the experience. It’s about collecting lasting pieces that seamlessly meld with the life and lifestyle of the wearer. Antoine Franc was established to give the Now Generation a brand suited to their era. Antoine Franc has created a monument to forever represent being modern luxury brand designed for the Now Generation.

Our Brand.

Our name is derived from what we stand for; Antoine meaning highly praiseworthy, and Franc representing transparency. This symbolises the foundation of Antoine Franc. Modern Luxury for Antoine Franc is about focusing on the brand, the detail and the experience. We take great pride in paying closing attention to even the most minute details. Our brandmark emphases our image to signify our core values.

Praiseworthy.

Antoine Franc defines praiseworthy as not solely a descriptive word about our products, it is about the brand in its entirety. Our experienced manufacturing and design develop unique products that seemly meld with the life and lifestyle of the wearer. Combining only the highest quality materials with the expertise of our designers, creating a timeless design that intends to become an inseparable part of the important moments in life; an inseparable part of you.

Transparency.

Building trust through our people supports our vision ofbecoming a timeless community of like-minded individuals who are looking to make a change for the better in the modern luxury industry.” We take pride in our open communication with our customers, truly believing that our customers deserve full transparency.

Boundless. Enduring. Timeless.

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